瀘州椰島酒廠現(xiàn)狀，瀘州瀘川酒廠的瀘州老窖20年份珍藏的酒多少錢

30元不值

肯定是瀘州啊瀘州老酒坊銷售股份有限公司成立后，廠家與經(jīng)銷商的關(guān)系由交易型轉(zhuǎn)為伙伴型，發(fā)生了質(zhì)的改變。從市場買賣雙方，變成了互利雙贏的合作者。按照公司經(jīng)銷商、經(jīng)營層與銷售員工、配套企業(yè)、第三方公司的70%、15%、10%、5%的股權(quán)分配比例，大家都在真正意義上當家作主了。

本文針對上述問題，主要以瀘州老窖特曲為例，闡述了瀘州老窖特曲在瀘州白酒產(chǎn)業(yè)的營銷策略，通過運用SWOT分析、4P營銷組合：產(chǎn)品、價格、渠道、促銷，以及市場調(diào)查問卷進行分析說明，并得出結(jié)論。對瀘州老窖特曲發(fā)展的戰(zhàn)略選擇進行了探索性研究，提出瀘州老窖特曲的不足以及改進的對策 Aiming at these problems, mainly in luzhou aged pit tequ, for example, this paper expounds the luzhou aged pit tequ liquor in the marketing strategy of luzhou liquor industry, through the SWOT analysis, 4 p marketing mix: product, price, channel, promotion, and market survey analysis, and conclusion. The strategic choice for the development of luzhou aged pit tequ exploratory research, luzhou aged pit tequ deficiency and improvement countermeasures are put forward